A Bronx Love Story Lands in the New York Times

A love story originating in Big Deal supermarket in Morris Park led to a wedding ceremony featured in the New York Times.

A love story originating in Big Deal supermarket in Morris Park led to a wedding ceremony featured in the New York Times.
Big Deal Supermarket on Morris Park Avenue. Source: Jim "Jimmy" Godish / Google Images.
Published: December 31, 2025

Some love stories feel cinematic. Others feel inevitable.

The wedding of Gretty Garcia and Jesse Giovanny Clemente, recently featured in The New York Times, belongs in both categories. It is a story rooted in the Bronx, taking place among grocery aisles, family businesses, and decades of Bronx history quietly overlapping.

At its heart, this isn’t just a wedding story. It’s a Bronx story.

The moment that defines the piece doesn’t happen at the altar — it happens in the office of Big Deal supermarket on Morris Park Avenue, a store owned by Garcia’s parents.

While sorting through an old Rolodex, Jesse Clemente — newly working at the store — stumbled on something unexpected: a business card belonging to a salesman from his own father’s food distribution company. Digging further, the family uncovered old invoices connecting the two families’ businesses years before the couple ever dated.

In the Bronx, that kind of discovery feels familiar. Businesses pass hands, families cross paths, and neighborhoods remember long before people do.

Gretty’s parents met in the Bronx at night school, saved their money, and bought their first grocery store in 1993. Today, they own four. Jesse’s grandfather founded Clem Snacks in the 1950s, supplying food to stores across New York — including, it turns out, the Garcia family’s.

This is the kind of generational grind that doesn’t usually make headlines, even though it defines much of the Bronx. The Times piece quietly acknowledges that truth by letting the work speak for itself.

Both Gretty and Jesse are highly educated — degrees from Harvard, Columbia, and Allegheny College between them. But the turn in their story comes when they step away from traditional career paths and into the family business together.

Jesse began managing Big Deal. Gretty soon followed, taking on bookkeeping — mirroring the exact partnership her parents had built decades earlier.

This is a choice many Bronx families understand: when the business needs you, you show up.

“Our lives just became enmeshed so fast,” Gretty told the Times. That enmeshment included navigating loss, long hours, tight margins, and the daily realities of running a neighborhood store in a city where food prices never stop rising.

When Jesse proposed, it wasn’t at a rooftop bar or destination getaway. It was at Liberty Diner in Morris Park, in the exact booth Gretty’s family used to sit in when she was growing up.

That detail matters.

The Bronx isn’t just where people live — it’s where their memories live. Proposing in a place layered with family history says something about how this couple understands love: as continuity, not escape.

The couple married at St. Patrick’s Cathedral, with a public ceremony and a reception at the Polo Bar. But the most Bronx moment comes at the end of the story, when Gretty dances with her father to Tracy Chapman’s “Fast Car” — a song about working, saving, and hoping for something better.

Those lyrics could just as easily describe the lives that built Morris Park, Little Italy, Belmont, and neighborhoods across the borough.

Congratulations to the happy couple!

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